Zijing "Jimmy" Hu

I am a doctoral student in Quantitative Marketing at Mays Business School, Texas A&M University. I obtained my master's degree in Business Analytics from Brandeis University and my bachelor’s degree in Marketing from University of International Business and Economics.

My research interests focus on market research methodology and platform strategy. I employ interdisciplinary methods in my projects, including econometric model, deep learning, reinforcement learning, and game theory.

Email  /  GitHub  /  LinkedIn

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News

  • 2024-12-27 [Scheduled Presentation] 2025 AIM Conference (Los Angeles, CA)
  • 2024-11-19 [Scheduled Presentation] 2025 Winter AMA Conference (Phoenix, AZ)
  • 2024-03-26 [Nomination] 2024 ISMS Doctoral Consortium (UNSW Sydney)
  • 2024-03-15 [Scheduled Presentation] 2024 TPM Conference (UT Austin)
  • 2024-01-25 [Scheduled Presentation] 2024 AIM Conference (USC)
  • 2023-10-14 [Scheduled Presentation] 2023 Conference on AI/ML/BA (Temple)


Working Papers

  1. NLVAE: A new machine learning approach for extracting and identifying sales-driving product attributes


    Zijing "Jimmy" Hu, Venkatesh Shankar
    [slide]

  2. Recovering true consumer preferences through varying realization probabilities


    Zijing "Jimmy" Hu

  3. Rejection design for crowdsourcing platforms


    Zijing "Jimmy" Hu, Xuying Zhao

Teaching


Undergraduate Level* Graduate Level†

  • Instructor
    • Marketing Analytics*, Texas A&M University, Evaluation: 4.5/5.0 & 4.0/5.0, Fall 2023
  • Teaching Assistant
    • Innovation and Product Management*, Rajan Varadarajan, Texas A&M University, Fall 2024
    • Marketing Metrics†, Yan "Lucy" Liu, Texas A&M University, Summer 2024
    • Marketing Research*, Yan "Lucy" Liu, Texas A&M University, Spring 2024
    • Marketing Analytics†, Xavi Vidal-Berastain, Brandeis University, Fall 2020
    • Machine Learning and Data Analysis for Business and Finance†, Blake LeBaron, Brandeis University, Spring 2020
  • Guest Lecture
    • Strategic Digital Marketing*, Venkatesh Shankar, Texas A&M University, Fall 2022


Notes



© 2025 Zijing "Jimmy" Hu. Design and source code from Jon Barron's website.